{"id":1426,"date":"2023-05-14T14:31:11","date_gmt":"2023-05-14T14:31:11","guid":{"rendered":"https:\/\/conconfilm.cl\/?p=1426"},"modified":"2024-01-27T17:30:41","modified_gmt":"2024-01-27T21:30:41","slug":"estrategia-de-comunicacion-gef-montana","status":"publish","type":"post","link":"https:\/\/conconfilm.cl\/?p=1426","title":{"rendered":"GEF ~ Monta\u00f1a. Estrategia."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1426\" class=\"elementor elementor-1426\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98f95bf elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no\" data-id=\"98f95bf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c4ebe4\" data-id=\"3c4ebe4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de4a81c elementor-widget elementor-widget-heading\" data-id=\"de4a81c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-small\">Estrategia de comunicaci\u00f3n <br>GEF~Monta\u00f1a          \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4f1bfe elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f4f1bfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95c4fbf\" data-id=\"95c4fbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cea358 elementor-widget elementor-widget-spacer\" data-id=\"0cea358\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28bde0b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"28bde0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f847065\" data-id=\"f847065\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c10dbe elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0c10dbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/mapa-comunas-gefmontana-2000x1302-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"mapa-comunas-gefmontana-2000x1302\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA0NiwidXJsIjoiaHR0cHM6XC9cL2NvbmNvbmZpbG0uY2xcL3dwMjAyM1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL21hcGEtY29tdW5hcy1nZWZtb250YW5hLTIwMDB4MTMwMi0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/mapa-comunas-gefmontana-2000x1302-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1046\" alt=\"\" srcset=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/mapa-comunas-gefmontana-2000x1302-1.jpg 2000w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/mapa-comunas-gefmontana-2000x1302-1-300x195.jpg 300w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/mapa-comunas-gefmontana-2000x1302-1-1024x667.jpg 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1aa3ecf\" data-id=\"1aa3ecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9898a2f elementor-widget elementor-widget-text-editor\" data-id=\"9898a2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">El Proyecto \u201cProtegiendo la Biodiversidad y M\u00faltiples Servicios Ecosist\u00e9micos en Corredores Biol\u00f3gicos de Monta\u00f1a del Ecosistema Mediterr\u00e1neo de Chile\u201d, fue implementado en 36 comunas de las regiones de Valpara\u00edso y Metropolitana de Santiago. Financiado por el Fondo para el Medio Ambiente Mundial (GEF), su agencia implementadora fue el Programa de las Naciones Unidas para el Medio Ambiente (ONU Medio Ambiente \u2013 ex PNUMA) y el Ministerio del Medio Ambiente de Chile. El proyecto promovi\u00f3 el desarrollo de iniciativas p\u00fablico-privadas que permitieron fortalecer la institucionalidad, conservar territorios de importancia natural y estrat\u00e9gica, dise\u00f1ar e implementar el primer sistema de monitoreo de las biodiversidad regional.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77874d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"77874d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b76bbf\" data-id=\"2b76bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b57051 elementor-widget elementor-widget-text-editor\" data-id=\"2b57051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Se propuso una estrategia de comunicaci\u00f3n con el objetivo de fortalecer las relaciones con instituciones estatales, alentando su participaci\u00f3n en proyectos en colaboraci\u00f3n con entidades privadas. Paralelamente, decidimos abrir la comunicaci\u00f3n hacia grupos organizados y audiencias generales, con el prop\u00f3sito de reclutar simpatizantes para respaldar la acci\u00f3n del proyecto. Desarrollamos un relato del proyecto estructurado en funci\u00f3n de la necesidad de educar y del inter\u00e9s de la audiencia por comprender los valores de la ecorregi\u00f3n mediterr\u00e1nea de Chile, haciendo \u00e9nfasis en su urgente conservaci\u00f3n. Comunicamos mensajes clave e informaci\u00f3n esencial sobre el proyecto. Esta perspectiva fue bien recibida, logrando atraer y retener a nuevas audiencias antes, durante y despu\u00e9s de la pandemia. Los resultados de esta estrategia se vieron reflejados en la creaci\u00f3n de una comunidad de 25.000 seguidores en redes sociales, lo que gener\u00f3 un aumento de 6.000 consultas mensuales al sitio web, provenientes de 24.715 direcciones IP \u00fanicas durante los a\u00f1os 2021 y 2022.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3146b31\" data-id=\"3146b31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9383c59 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9383c59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/figura-5-1200x540-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"figura-5-1200x540\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA0NCwidXJsIjoiaHR0cHM6XC9cL2NvbmNvbmZpbG0uY2xcL3dwMjAyM1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL2ZpZ3VyYS01LTEyMDB4NTQwLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"346\" src=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/figura-5-1200x540-1-768x346.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1044\" alt=\"\" srcset=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/figura-5-1200x540-1-768x346.jpg 768w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/figura-5-1200x540-1-300x135.jpg 300w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/figura-5-1200x540-1-1024x461.jpg 1024w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/figura-5-1200x540-1.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08230c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"08230c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5ad126\" data-id=\"d5ad126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f4a6f elementor-widget elementor-widget-image\" data-id=\"60f4a6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/cuadro-3-1000x1610-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"cuadro-3-1000x1610\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA0MywidXJsIjoiaHR0cHM6XC9cL2NvbmNvbmZpbG0uY2xcL3dwMjAyM1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL2N1YWRyby0zLTEwMDB4MTYxMC0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1236\" src=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/cuadro-3-1000x1610-1-768x1236.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1043\" alt=\"\" srcset=\"https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/cuadro-3-1000x1610-1-768x1236.jpg 768w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/cuadro-3-1000x1610-1-186x300.jpg 186w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/cuadro-3-1000x1610-1-636x1024.jpg 636w, https:\/\/conconfilm.cl\/wp2023\/wp-content\/uploads\/2023\/04\/cuadro-3-1000x1610-1.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eafaaf1\" data-id=\"eafaaf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d3a31e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d3a31e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-size: 1rem;\">Este resultado de la estrategia, entre otros, es de suma relevancia, ya que el sitio web https:\/\/gefmontana.mma.gob.cl constituye la principal fuente de informaci\u00f3n que posibilita la comprensi\u00f3n y replicaci\u00f3n del exitoso modelo de conservaci\u00f3n y sustentabilidad productiva propugnado por el proyecto GEF-Monta\u00f1a. En conjunto con la creaci\u00f3n del relato y la estrategia, durante tres a\u00f1os editamos contenidos de comunicaci\u00f3n, difundiendo cuatro veces a la semana publicaciones en redes sociales, 60 art\u00edculos para medios de prensa, 150 art\u00edculos para la p\u00e1gina web, adem\u00e1s de afiches, gu\u00edas y manuales. Por \u00faltimo, produjimos m\u00e1s de 100 videos destinados a redes sociales, la p\u00e1gina web, seminarios, conferencias y televisi\u00f3n abierta.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9d615 elementor-widget__width-initial elementor-widget elementor-widget-image-gallery\" data-id=\"ad9d615\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media 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